ROLE: concept, Art direction
With Bulletproof, you're you, only better. To stand out we leaned into unexpected visuals and a quirky tone to set Bulletproof apart from more traditional coffee and nutrition competitors.
Results
• 40M impressions
• 251.2% lift in brand interest
• 99% of new users driven by paid ads
• 251.2% lift in brand interest
• 99% of new users driven by paid ads
